HENRY ATKINS SPORTS GROUP
Loyalty | Commitment | Results
The backbone of every successful football athlete’s career is a mother, father, or guardian, who supports them throughout their career. Founded by entrepreneur Sandra Henry LaMarr, the former wife of retired 10-year NFL legend and mother of a retired 12-year All-Pro NFL veteran, the Henry Atkins Sports Group is a service organization that provides personalized services to athletes and their families.
For over 20 years, Sandra has been directly and heavily involved in the world of professional football and possesses the expertise of navigating through the athletic and business side of NFL players' careers. She understands from first-hand experience how overwhelming and confusing it can be for families to deal with the intricate legal and financial aspects of professional sports.
With over 27 years of business, leadership, and executive management experience, Sandra’s wisdom is not limited to the confines of being a mother and wife to athletes; who cheer on her family on game day and gives them moral support. She is a proclaimed knowledgeable professional who holds a Bachelor of Science degree from Florida A&M University and a Master's degree in Business Administration from Nova Southeastern University. Sandra is an NFLPA-certified Agent, a member of the Professional Football Players Mothers Association and the NFL Alumni Association.
We provide knowledge, understanding, and wisdom in navigating the business environment of the NFL. Henry Atkins Sports Group will go above and beyond to serve our clients with integrity, clarity, and purpose. Serving with determination while being committed to fulfilling the needs of our clients on and off the field.
WHO DO WE SERVE?
Draft eligible student-athletes, NFL players, and their families. Serving draft-eligible athletes in the agent & financial advisor selection and the pre-draft process. Providing services to NFL rookies and their families as they transition into the NFL by offering guidance and coaching. Assist veteran NFL players by tackling on and off the field issues and providing resources that will enhance a productive career.
BENEFITS OF WORKING WITH HENRY ATKINS
Using my education and experience from over 20 years of direct involvement with the NFL, first as the wife of a 10-year NFL Legend and the mother of a current 11-year all-pro NFL veteran. Let me use my experience and the lessons I’ve learned along the way to walk alongside you. Together we can safeguard your career and ensure that it’s all you dreamed it would be. My desire is for every player to transition out of the game healthy, with dignity, generational wealth, second career options, business, and philanthropic opportunities.
Perfection is not attainable. But if we chase perfection, we can catch excellence.
— Vince Lombardi, Head Coach, Green Bay Packers (1959-67), Washington Redskins (1969)